Role: Digital Marketing & Social Media Strategist

Contributors: Ethan Skelton, Brittany Spinks, Joe Meier, Ryan Kristobak, Joe Meier, Libby Brennan, Lindsey Delgado, Emmalie Kipp & more.

Over the years, my team and I have provided social media, content strategy and event coverage for Adobe's annual creative conference, Adobe MAX. We drive event promotion, attendance registration, generate hype and excitement online, and provide on-the-ground live support to enhance the event experience for virtual attendees and the Adobe community worldwide. Utilizing social listening and extracting micro-insights from the event, we have successfully democratized pivotal moments, trending discussions, and the latest Adobe MAX announcements across various platforms.