Role: Digital Marketing & Social Media Strategist

Contributors: Ethan Skelton, Joe Meier, Ryan Kristobak, Dianna Griffin & more.

Acting as lead strategist, I crafted comprehensive social media strategies for Adobe Life, the dedicated social media channels catering to both current and prospective employees of Adobe. These platforms served as a powerful means to celebrate Adobe's global work culture, amplify internal initiatives and events, and drive recruitment efforts for critical roles. My team and I created a dynamic mix of organic, evergreen, and trending content that resonated effectively across Adobe's diverse social channels, harnessing the momentum of viral trends to engage and inform Adobe's professional community.