Role: Digital Marketing & Social Media Strategist

Contributors: Lindsey Delgado, Kristen Morizono, Matthew Agunloye, Mahima Dutt

Adobe Express emerged as a formidable contender in the prosumer design app landscape, rivaling platforms like Canva. The mission from our Adobe client was distinct: to create exceptional, always-on social media content that harnessed the power of viral trends and evergreen moments while promoting template designs available on Adobe Express.

My team and I meticulously identified emerging cultural trends and leveraged social listening tactics to cultivate compelling creative assets that resonated with Gen Z's preferences for inspirational content. This newsroom-style social media content consistently ranked highest across various platforms.