Role: Lead Digital Marketing & Influencer Strategist

Contributors: Lia Sbisa

Designed an impactful Tiktok influencer launch campaign for Adobe Express. Our overarching objective was to raise awareness regarding the extensive array of templates accessible on the platform. To achieve this, we collaborated with a diverse collection of influencers and creators spanning a multitude of verticals. By championing diversity in voices, we not only grew the channel by 2M views, 400k likes and 10k followers in just two months, but also developed meaningful long term relationships with influential creators who continue to independently champion Adobe Express on an ongoing basis.