Role: Digital Marketing & Social Media Strategist, Influencer Relations

Contributors: Ethan Skelton, Brittany Spinks, Joe Meier, Ryan Kristobak, Maggie Miller, Alex Burwell

Recognizing the sensitivity surrounding creativity and AI discussions, my team and I meticulously crafted a strategic approach for introducing and launching Adobe’s new Generative AI, Adobe Firefly. Our diligent efforts and intentional strategy resulted in an overwhelmingly positive reception of the product from otherwise skeptical audiences. Following the initial launch, we went on to launch additional product features including the ‘Inpaiting’, ‘Recolor’ and ‘Generative Fill’ (beta).