Role: Lead Influencer & Digital Marketing Strategist

Contributors: Sam Harwit, Matthew Agunloye

Designed and executed the pilot influencer campaign for Amazon Fire TV x Stellantis. I collaborated with renowned family and parenting influencers on YouTube and Instagram to drive consumer awareness around Amazon Fire TV’s latest auto integration with Stellantis 2023 Jeep and Chrysler vehicles. The thematic focus of the campaign centered around Thursday Night Football, Autumnal and Winter Holidays. With a modest $400K budget, we set two primary objectives: assess the effectiveness of influencer relations and achieve 10 million impressions. The campaign's resounding success far surpassed the originally projected KPIs garnering a remarkable 60 million impressions – 500% over the original goal.