Role: Digital Marketing & Social Media Strategist

Contributors: Ethan Skelton, Brittany Spinks, Joe Meier, Ryan Kristobak, Maggie Miller, Lindsey Delgado, Alex Burwell, Frank Vella, Kristen Morizono

Newsroom is an internal social franchise at Adobe where a mix of organic, evergreen, and trending content flourishes across their various channels. As a lead strategist, I formulate successful social strategies, harness the momentum of viral trends, orchestrate social-first launches for Adobe's latest products, and ensure repeatable processes to maintain brand values and ROI objectives.

The social newsroom content consistently ranks highest in engagement across all channels.