Role: Creative Director, Digital Marketing Strategist

Contributors: Joy Terrell (Owner & CEO), Katie Ring (Photography), Jeanette Jakubauskas (Graphic Design)

I led the transformation of Powder Beauty, a renowned luxury nail salon in Los Angeles, through a comprehensive creative and digital rebrand and relaunch. My role encompassed developing a detailed creative direction and digital marketing strategy, including social media and influencer initiatives. By crafting new visual collateral for web, email, social media, and salon materials, I positioned Powder Beauty as a premier beauty destination in Los Angeles and prepared the brand for the future launch of its debut nail product line.