Role: Social Media Strategist, Creative Consultant

Contributors: Tonya Rapley (Brand Strategy) , Kaye McCoy (Social Strategy, Creative Direction)

In collaboration with my contributors, my team and I orchestrated the successful relaunch of Club Loofah, a subscription-based self-care brand, by designing a comprehensive digital marketing strategy encompassing social media and influencer outreach.

Serving as social strategist and creative consultant, we guided the overall visual rebrand, breathing new life into the brand's image. Our goal was to establish Club Loofah as the essential subscription in every self-care regimen, delivering fresh loofahs to customers' doorsteps with a compelling and refreshed identity.